The ICONIC Framework™ is designed to provide companies with a systematic approach to achieving and maintaining iconic status. In today’s complex and fast-paced world, brands are everywhere we turn. But how many do we actually remember – or even care about? Often, many brands are launched and gone before they can gain any traction in the marketplace. However, there are some brands that are a cut above the rest. These truly iconic brands inspire passion and a cult-like following among their customers. Although these stand-out brands have been able to achieve iconic status, we believe any company can learn and apply these iconicity principles. The ICONIC Framework is not about instantly recognizable logos or visual ques because recognition alone does not establish iconicity. The ICONIC Framework points out the other essential components to creating staying power, and building a lasting emotional connection with customers.